Facebook UTM Builder

Add clean UTM parameters to a destination URL for Facebook campaign reporting.

Facebook tool guide

Build a trackable destination URL for Facebook campaigns

Enter a valid destination URL and add campaign source, medium, name and content values. Toolyma inserts the corresponding UTM parameters while preserving the rest of the URL.

The defaults use facebook as the source and social as the medium. Analytics attribution still depends on consistent naming, redirects and the configuration of your analytics platform.

How to use Facebook UTM Builder

Enter the destination.Paste a complete http or https landing-page URL.
Name the campaign.Set source, medium, campaign and optional content values.
Build the URL.Toolyma safely adds non-empty UTM parameters to the query string.
Copy and test.Open the result, confirm the landing page and use the same naming convention in reports.

Practical ways to use this Facebook tool

Tag an organic post

Distinguish traffic from a specific Facebook post.

Label paid creative

Use utm_content to separate ad or creative variants.

Standardize campaign names

Apply a shared naming system across links.

Verify landing-page links

Test the complete destination before campaign launch.

Behavior, privacy and limitations

Existing parameters: the URL parser preserves unrelated parameters and replaces matching UTM keys.
Encoding: spaces and special characters are URL-encoded automatically.
Analytics required: UTM parameters do not collect data by themselves.
Local construction: the destination and labels are processed in the browser.

Frequently asked questions

Which UTM fields are available?

Source, medium, campaign and content are provided.

Are source and medium prefilled?

Yes. They default to facebook and social, and you can change them.

Can I use a URL with existing parameters?

Yes. The builder preserves other query parameters.

Does this shorten the URL?

No. It creates a full destination URL with UTM parameters.

Does Toolyma track the generated link?

No. Reporting depends on your own analytics system.